“Why isn't my functional apparel selling well? How do I build my product story? Is my product still competitive? Why is it so difficult to satisfy consumers? “Are you currently facing these problems in your business? Or do you want to increase your profits but don't know how to increase the value of your apparel? Don't worry, I'm going to introduce you to Porlite’s fabric, which can solve your problems immediately.
PORLITE ( PP ) vs TPEE vs PTFE
Porlite (PP) membrane outperforms its competitors in functionality, and I can say this with confidence. Not only does it offer excellent water proof, but it also boasts outstanding breathability. Most importantly, its eco-friendly properties make Porlite an innovative, forwardthinking product that goes beyond traditional materials. You don’t have to rely on widely recognized options of the past, as Porlite offers equal or even superior functionality with an eco-friendlier profile. And here’s a bonus: Porlite’s PP membrane is also more cost-effective than other membranes, with a unit weight of only 5 GSM. This means that one kilogram of Porlite membrane can produce 138.86 yards of material, or up to 69.4 garments. In comparison, TPEE can yield only 17.4 garments, and PTFE a maximum of 13.9 garments from one kilogram.
Why do you need Porlite?
🔶Professional
First of all, Hwafune has a professional laboratory where every fabric undergoes rigorous selftesting, backed by nearly 30 years of experience. As a result, our products consistently meet high standards and are virtually flawless in quality, earning positive consumer feedback and satisfying the complex needs of today’s discerning customers.
🔶Create an eco-story
Secondly, consider establishing an eco-story to enhance product recognition among consumers. In recent years, continuous natural disasters and a drastic reduction in natural resources have heightened environmental awareness among consumers, thereby increasing their preference for eco-friendly products. So why not go green now? Porlite requires less carbon and energy than conventional fabrics, offers greater durability, and is healthier for the human body. These advantages serve as essential points in your brand narrative.
🔶Eco-friendly promotion
Thirdly, consider implementing eco-friendly promotions. I recommend organizing events where consumers can exchange old garments for discounts on new items. This approach satisfies their desire for new clothing and encourages additional spending in your store, ultimately helping to increase customer loyalty. You might also choose to re-sell the collected secondhand garments, maximizing the value of your products—a great way to reinforce sustainability. Therefore, I strongly recommend using Porlite to create new value for your brand !
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