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2022 / 12 / 07
The PANTONE Color of the Year 2023.

PANTONE 18-1750 Viva Magenta is the color of the year 2023.

Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.Tapping into the experimental spirit of Viva Magenta, Pantone explores the dynamic between Artificial Intelligence and human creativity to create “The Magentaverse” available to the public for the first time.


A nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual, evocative of our multi-dimensional world.

Visit PANTON Website learn more about PANTONE 18-1750 Viva Magenta.

Hwa Fune is very happy that the PANTON color of 2023 is reddish. The LOGO of Hwa Fune is also mainly red, which represents our enthusiasm for functional
fabrics and pride in our products.
We want to keep showing our sincerity to our partners next year in 2023.