2025 Review: Growing Stronger from the Inside Out
Custom-Developed Fabrics: Designed for Real-World Needs
In 2025, our product development was guided by real customer applications, ensuring our solutions were practical, scalable, and market-ready.
From specialized constructions and handfeel refinements to material choices aligned with market trends and regulatory directions, we worked closely with our partners through continuous discussion and repeated testing.
Team Cohesion: Making Time to Reconnect
In May, we organized a company retreat to Japan, along with team activities, to give our people time to relax, connect, and re-engage with one another genuinely.
Beyond the fast pace of daily operations, we believe that intentional pauses are not simply about rest, but about strengthening cohesion, trust, and shared understanding.
When we come back in a more balanced state, we're better aligned and better able to support our partners.
Brand Renewal: An External Perspective, Back to the Core
In July, we formally engaged an external branding team to help Hwafune re-examine our brand positioning, language, and external communication.
This was not a visual update or slogan change, but a fundamental restructuring—returning to the question of whom we are solving problems for, and why. Through this process, we redefined how our brand communicates, allowing Hwafune to be recognized not only for "what we can do, but also for the reasons behind our actions".
→ Read the full brand renewal story
Professional Recognition: A Meaningful Gold Award
In November, our work with PORLITE® PP fabrics received a Gold Award at the ROC Taiwan Excellence Awards.
The recognition came after a rigorous evaluation process and unanimous approval by the professor jury, affirming our longterm focus on material development, quality, and real-world application.
→ Read the full award feature
2026 Outlook: Strengthening What We've Built
1. Keeping the Brand Consistent—Inside and Out
A brand doesn't live only in presentations or external messaging. It shows up in everyday decisions, conversations, and collaborations.
This year, we will continue strengthening how our brand is understood internally, so that every team, every interaction, and every part of the supply chain reflects the same set of values—naturally and consistently.
2. Service That Thinks One Step Ahead
We will keep refining how we work—improving internal workflows and communication so we can respond faster and think more proactively. Our aim is simple: to be more than a supplier and to support you as a partner who helps anticipate what comes next.
3. Developing Fabrics with Stories Your Customers Can Believe
When we develop fabrics, we don't stop at performance or trend alignment. We also ask a practical question: "Is this something you can confidently explain, stand behind, and build into your product story?"
By shaping product narratives early—from material choices and performance to sustainability considerations—we help ensure that each fabric is not just functional, but meaningful.
For us, alignment between materials and brand values matters just as much as technical performance.
4. A Stable Team, Built with Care
We believe consistent quality comes from people who feel supported—not just at work, but beyond it.
In 2026, we will continue creating an environment where our team can stay healthy, focused, and at ease, including comprehensive health check support and greater attention to both physical and mental well-being.
Looking Ahead—Together
We continue building with partners who value clarity and long-term thinking—despite the weather.